END-TO-END MARKETING FOR HEALTH, FITNESS, & WOMEN-CENTRED BRANDS THAT BUILD WITH PURPOSE
I work with brands as a Fractional CMO, bringing senior marketing leadership without the full-time cost. That means strategic direction, hands-on execution, and everything in between.
WHAT I BRING
Strategic direction + technical depth.
I handle both the strategy and the technical execution, from campaign planning to implementing tracking systems, building landing pages, connecting your marketing tools, and scaling paid acquisition. I can work at the strategic level and get into the technical details when needed.
VALUES AT THE CORE
I believe in intersectional feminism, health equity, and building brands that respect everyone. Marketing should be inclusive, honest, and sustainable. I work with brands that share these values, not just talk about them.
I BRING MORE THAN JUST MARKETING
I'm a CrossFit and Olympic Weightlifting athlete and coach. Movement has shaped my life and given me a deep understanding of what drives people: their motivations, barriers, what makes them take action. I bring that understanding to every brand I work with, translating into marketing that connects with real people, not just demographics.
WHAT I DO
Campaign structure, conversion tracking, audience targeting, creative testing frameworks. Hands-on execution or directing your team.
Tracking implementation, attribution systems, CRM integration, analytics setup. The foundation that makes your data reliable and your decisions smarter.
The thinking that guides everything else and keeps your marketing moving in the right direction.
I work embedded in your business to set direction, manage execution, and build systems and teams that keep growing long after.
HOW WE CAN WORK TOGETHER
- Full review of your tracking, attribution, tools, and integrations
- Performance marketing campaigns review
- 90-day action plan with priorities
- 2-week delivery with one follow-up call
- One specific technical project, agreed upfront
- Tracking setup, landing page build, automation, tool migration
- Clean delivery with full documentation
- 2-6 week turnaround
- Own your marketing strategy and roadmap
- Set direction, priorities, and budget allocation
- Oversee and guide your existing team
- Monthly strategy sessions and performance reviews
- Slack/email support
- 6-month minimum commitment
- Everything in Fractional CMO
- Dedicated weekly execution hours
- Cross-functional project management
- Hiring and onboarding support for marketing roles
- Tool vendor negotiations
- 6-month minimum commitment
CONTACT ME
Let's discuss your business and take it forward!
Want to stay in the loop with marketing insights?
TESTIMONIALS
“Antonia as our marketing strategist truly exceeded expectations. She built a comprehensive marketing strategy, including clear metrics and a cohesive approach across all channels. Her proactive attitude, appetite for problem-solving, sense of ownership, and hardworking nature ensured that the strategy was well implemented. She always brought fresh insights, ideas and strategies to the table while always working to create the best value for the business. Aside from her strong work ethic, her ability to discuss issues and her calming presence had a positive impact on the entire team. Antonia’s ability to seamlessly step into the role and push our marketing forward during her time with us is a testament to her professionalism and talent. I highly recommend her!”
PREVIOUS AND PRESENT CLIENTS
FREQUENTLY ASKED QUESTIONS
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I work across strategy and technical execution. I can plan your marketing roadmap and implement the tracking systems, tech stack, and campaigns that make it work. I care as much about the values behind your brand as the performance metrics, and I only work with brands I genuinely believe in.
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Health, fitness, and nutrition brands, with a particular focus on women's health and sexual health, and brands built for women across sectors including clothing, wellness, and lifestyle. I focus on companies that care about health equity, intersectional feminism, and sustainable growth.
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No. I work with startups, agencies, and mid-sized companies (roughly £500k-£5m revenue). Occasionally larger companies for project work. My sweet spot is brands that need both strategic thinking and hands-on execution.
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Yes. I can work directly alongside your team, direct them, or do both depending on what's needed. Because I've been hands-on with the technical side myself, I can guide teams effectively and spot problems early.
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Google Ads, Meta, TikTok, GTM, attribution systems, CRM platforms, analytics tools, website builders, and conversion optimisation tools. If it's part of a marketing stack, I've likely worked with it.
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Depends on current workload. Typically 1-2 weeks for project work, sooner for audits. Get in touch and we'll figure out timing.
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Remote is standard, but I'm based in Berlin and happy to work on-site here. For companies elsewhere in Europe, I can travel for meetings, workshops, or short-term on-site work.
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If you need clarity on where to focus first, start with the Technical Audit & Roadmap. If you have a specific technical job that needs doing, Sprint Execution is for you. If you need ongoing marketing leadership, choose between Fractional CMO (strategic leadership) and Growth Partner (strategy plus weekly execution).
