PROFESSIONAL
Born in the UK to Vietnamese refugee parents, I grew up between two worlds that never quite settled with each other. That taught me early on to look for the full picture, to question assumptions, and to never take anything at face value.
I'm methodical and obsessed with numbers. Every decision I make, in work, training, life, is backed by data. I test, measure, and optimise until results are proven.
Long-term thinking is how I operate. I don’t believe in shortcuts or "growth hacks". I build systems that last and train people to keep improving them after I've moved on.
ATHLETE
I've done karate, trampolining, track and field, Muay Thai, kickboxing, swimming, cycling, running, bouldering, CrossFit, and Olympic Weightlifting. Currently coaching at BLN.Athletics in Berlin; Level 2 CrossFit certified and Olympic Weightlifting Level 1.
Sport has been my outlet since I was a kid. It's where I learned to push through discomfort, tackle weaknesses head-on, and find out what my body can actually do. Running is my worst discipline and biggest weakness. I'm slow, clumsy, and hate every minute of it. Which is exactly why I keep doing it. Because I learn more from doing what is uncomfortable than what I’m already good at.
This is why I only work with health, fitness, and nutrition brands. Movement saved my life more than once. I want to help brands that are solving the health crisis, not just talking about it.
COACH
Nothing beats seeing someone hit a breakthrough. That “a-ha” moment when something clicks and they push past what they thought was possible. I see it in the gym when I coach, and I see it when working with brands.
My focus as a coach is quality movement, not heavy weights or fast times. People need to move well, move safely, and actually enjoy it so they keep showing up. Same philosophy applies to how I work with companies: quality systems, sustainable growth, built to last.
I carry the same approach from coaching into business. I listen properly to identify the real problem, build a plan that works for that specific person or brand, and help them execute it.
